Director, Product Management - MarTech, East Coast Remote

Our Team 

The Marketing Automation Domain at VistaPrint comprises several focused teams: Content Automation, Campaign Automation, Campaign Delivery, Media Automation and Measurement , and Pricing & Promotion Optimization. We operate with an empowered product team operating model, partnering closely with Engineers and Designers and business stakeholders to increase returns from our marketing investments - advertising spend, time spend, human creativity - from investing into our global marketing technology. Our focus is to drive Generative AI and automation at scale across all areas of marketing data and technology. We navigate a complex, dynamic strategy that balances the integration of top-tier external vendor ecosystems with the development of proprietary, in-house tech solutions that connect with our customers across every touchpoint.

What You Will Do

• Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities to deliver quarterly value increments.

• Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation while directing the development of our proprietary in-house solutions.

• Apply marketing science and measurement methods, including Marketing Mix Modeling (MMM or similar experience) and conversion lift studies, to precisely assess and increase incremental effects from marketing investments.

• Lead large-scale automation transformations throughout the marketing value chain. Focus on initiatives in Creative/Content, Campaign, and Pricing automation. Continuously develop the strategy toward highly personalized, "CRM-first" interactions.

• Work closely within a matrixed organization, coordinating with Media, Go-To-Market (GTM), Category Experience, Regional Marketing, and Central Marketing groups. Align on shared initiatives via OKRs.

• Operate within the empowered Product Operating Model, owning the product outcomes, not just the delivery against requirements.

• Act as an inspiring leader and steward of the MarTech space. Lead a team of highly skilled Product Managers with diverse domain expertise. 

Your Qualifications

At VistaPrint, we are striving to hire individuals who add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t 100% meet all the requirements. You might be a great candidate for this or other opportunities.

• 10+ years of proven experience in MarTech, product management, or digital customer experience leadership roles in ecommerce or consumer driven businesses, specifically operating under a Product Operating Model, partnering with Engineering and Development.

• Verified background as a strategic problem solver directing a complex "buy vs. build" portfolio, illustrating success in crafting and delivering transformative customer experiences at scale.

• Extensive knowledge in assessing impact via data-informed insights, including experience with marketing science and measurement techniques such as Marketing Mix Modeling (MMM or similar experience) and conversion lift analyses.

• Deep expertise in personalization, experimentation platforms, or content management systems, including hands-on experience with Generative AI applications in Marketing.

• Strong leadership experience, specifically growing and mentoring high-performing teams while acting as an outstanding communicator with the ability to influence across all matrixed levels of an organization.

Why You'll Love Working Here

There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team. 

About Us

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion

VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea. 

Equal Opportunity Employer

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

Compensation: 

US Target Hiring Range :$200,000.00 - $352,000.00 Per Year

Cimpress/Vista is committed to transparent and competitive compensation. In alignment with our compensation philosophy, 
the target hiring range is based on total cash compensation across our multiple U.S. pay zones. The actual salary offered will depend on factors such as location, education, training, and experience. Cimpress/Vista offers a comprehensive benefits package, including health, wealth and wellness programs, as well as long-term equity incentives, subject to eligibility.

Due to current US government policy changes, we are currently not sponsoring new H-1B petitions subject to the $100,000 filing fee under the September 2025 Presidential Proclamation. Candidates with existing work authorization or H-1B status not subject to this fee may still be considered.