SEO Specialist

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 600 employees globally. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

Position Overview

We’re seeking a results-driven SEO Specialist to develop and lead the SEO strategy across all e-commerce properties. This is a high-impact role with ownership of organic search performance, technical SEO health, and content optimization. The ideal candidate has a strong track record of driving traffic growth for e-commerce businesses and thrives on both strategy and execution.

Key Responsibilities

• Provide direction and tactical execution on SEO Roadmap.
  
  

• Perform in-depth keyword research and competitive analysis to uncover growth opportunities.
  
  

• Lead technical SEO audits, resolving crawl issues, indexing errors, and site architecture improvements.
  
  

• Partner with product, engineering, and content teams to ensure SEO best practices are implemented across all pages and templates.
  
  

• Collaborate with software engineers to execute on technical issues.
  
  

• Optimize category, product, and landing pages for ranking and conversion.
  
  

• Leverage AI tools and technologies to scale content creation, automate SEO analysis, and uncover new ranking opportunities.
  
  

• Stay current on the latest advancements in AI and machine learning applications for SEO.
  
  

• Create reporting frameworks to monitor SEO KPIs, traffic, and rankings using tools like GA4, Search Console, Ahrefs, SEMrush, DebugBear, or similar.
  
  

• Identify and test new strategies for improving page speed, mobile usability, structured data, and Core Web Vitals.
  
  

• Develop and oversee content strategies focused on search demand and buyer intent.
  
  

• Stay on top of algorithm changes, industry trends, and emerging tools.

Requirements

• 3+ years of SEO experience, with at least 1 year in e-commerce SEO.
  
  

• Proven success growing organic traffic and revenue at scale.
  
  

• Deep understanding of technical SEO, schema markup, site architecture, and page performance.
  
  

• Experience using SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
  
  

• Strong analytical skills and familiarity with GA4, Looker, or similar analytics platforms.
  
  

• Excellent communication skills and ability to influence cross-functional stakeholders.
  
  

• Experience managing or mentoring a team is a plus.

Nice to Have

• Experience working with Google Tag Manager.
  
  

• Basic knowledge of HTML, JavaScript, and CMS templating.
  
  

• Experience with Jira ticketing system/software

Why You'll Love Working Here

There is a lot to love about working at BuildASign. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our BuildASign Values, which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

Equal Opportunity Employer

BuildASign, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

Commitment to Diversity, Equity, & Inclusion

Build A Sign exists to help our customers live their dreams. Each dream is unique and the Build A Sign team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.