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eCommerce Manager (MX & Content)- Remote

Date:  Jul 2, 2022

Sydney, NSW, AU, 2000

Company:  Vista

Winner of 2022 Australian Financial Review (AFR) BOSS Magazine Best Places to Work for Employee Experience!



Who We Are

Vista’s Marketing & Customer Experience organisation serves, inspires, and delights customers – and helps others in our organisation do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences, and offer the best possible experience for every customer.


Your New Role

Your role will be to manage the online content and merchandising experience for our Australia, New Zealand and Singapore websites to increase overall customer engagement and site conversion.  You will own the site calendar and be accountable for the day-to-day running of website initiatives including marketing campaigns, website customer journeys, site discovery and categorisation, site merchandising and page performance. 

As part of the Web squad within the Marketing team, you will be responsible for the optimisation of our online content and merchandising experiences to ensure the on-site experience maximises deep engagement with our products and services across mobile and desktop platforms to deliver on commercial outcomes.


What You Will Do

  • Manage the site merchandising and online content strategy across Australia, New Zealand and Singapore sites, aligned with the go-to-market promotional marketing calendar and ensuring outputs are optimised for engagement and conversion.
  • End-to-end responsibility of the onsite customer journey – leading the brand and campaign merchandising experience, product discoverability, site content calendar, customer engagement (including Ratings & Reviews) and price transparency.
  • Brief and lead the execution of all website activity to support brand, campaign and channel success, to drive deep customer engagement through local relevance.
  • Collaborate with the wider Web Squad and local Marketing team on group projects, as well as the global/central teams.
  • Manage and champion the ticketing and prioritisation for any content and MX requirements.
  • Develop, document, and execute testing plans relating to site pages and content to measure effectiveness of different messaging and campaign types across multiple dimensions, with a focus on optimising customer engagement and conversion.
  • Integrate usability studies, research and market analysis into site features and requirements to improve end-user satisfaction.
  • Lead and manage a team of 4; 2 Direct reports; Digital Designer and Front-End Developer and a Senior Merchandising Operations Specialist, as well as 2 Merchandising Operations Specialists and support their professional development.
  • Manage the Merchandising Operations team to drive accurate implementation of web content for promotions and campaigns across the site.


What you’ll bring to the role:

At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • 6+ years’ experience in creating online content and eCommerce merchandising strategies and seeing them through to execution.
  • Experience with analytics platforms, CMS systems and eCommerce platforms.
  • Experience working in a fast-paced eCommerce environment with strong commercial targets.
  • Demonstrated experience of content optimisation via UI/UX and digital merchandising to achieve sales goals.
  • Experience delivering successful end-to-end digital programs or campaigns through cross functional internal and external teams— from concept to execution to reporting and optimisation.
  • Demonstrated experience of optimising end-to-end customer experience across a complex product portfolio.
  • Experience across large organisation matrix structures with central resources and decentralised targets.
  • Excellent verbal and written communication and presentation skills.
  • Relevant tertiary qualification. Bachelor’s degree in business administration, marketing or similar (preferred).
  • Strong analytical and critical thinking skills – data led decision making. Demonstrated experience using analytical tools to measure performance, determine improvements and innovations, and optimise accordingly.
  • Strong proficiency with Google Analytics.


Why You'll Love Working Here

At Vista, we are committed to building an inclusive and diverse team that reflects the communities in which we operate. We want people to feel like they belong and can bring their whole selves to work. Our aim is to continue to foster a collaborative environment with a keen focus on innovation, growth and ownership.

We’re an inclusive community.

We believe in the unique contributions of everyone within a diverse, global organisation. We work together to empower each other, creating a space in which each of us can spark our next great idea.

We’re growing. That means you can too.

We’re becoming the expert design and marketing partner to small businesses. We’re passionate about what we want to achieve, so we leverage our growth to support your ambitions and help you achieve your career goals.

Some of our Perks:

  • Paid Parental Leave
  • An inclusive way of working through our Vista Behaviours
  • An entrepreneurial culture
  • Holistic 24/7 Wellbeing support for you and your family
  • Wellbeing Leave (Recharge days)
  • Birthday leave
  • Purchased leave
  • Focussed time for learning & development


We're Remote-First:

In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy, and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30+ US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands, Ireland and Switzerland.


Equal Opportunity Employer

Vista, a Cimpress company, is an Equal Opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.


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