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Senior CRM Specialist - Europe Remote

Date:  Jul 1, 2022


Company:  Vista

Who We Are:

Vista’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.

What You Will Do:

  • As part of an exciting new team forming at Vistaprint passionate about CRM + Personalization, you will partner closely with representatives across multiple functions including marketing, creative, technology and analytics to build personalized customer communication strategies
  • You will be on the front lines of evolving the Vistaprint customer experience and crafting relevant, memorable experiences for each and every customer; your primary focus will be the Email Marketing channel but you will also supply to experiences being built across touchpoints on the customer journey
  • Develop creative briefs and work with internal creative team to deliver on-strategy creative treatments that are relevant to target audiences and meet campaign goals, channel standards and build positive long-term customer impact driven by relevancy
  • Strategize, design, run and analyze complex multivariate tests across offers, creative, segmentation, etc.
  • Apply extensive marketing background to supply fresh ideas and innovative concepts to develop strategic channel roadmap that relies heavily on data, technology and automation
  • Closely monitor channel and campaign performance, provide performance and insight analysis to senior leaders across the organization, and use data to continually optimize campaign strategy to exceed both customer and Vistaprint objectives

Your Qualifications:

At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • Experienced digital marketer with track record of success in developing complex CRM campaigns and personalization programs across channels with a focus on Email Marketing
  • Excels in partnering with cross-functional teams to develop campaigns based on data, automation and technology
  • Ability to operate independently with outstanding interpersonal skills and executive presence
  • Has an ability to adapt to changing circumstances and is an outstanding collaborator who can drive teams with diverse objectives to alignment
  • Creative, results-oriented problem solver with outstanding attention to detail
  • Has experience in crafting clarity and setting objectives from the nebulous while managing multiple complex initiatives at once
  • Experience managing channel performance, monitoring and reporting on critical metrics and providing performance updates to senior management
  • 3+ years' experience in strategic channel marketing
  • Bachelor’s degree or above in marketing, business, economics or related field

Nice to Have:

  • Experience developing personalized direct mail campaigns
  • Experience working in agile or scrum
  • Background in e-Commerce

Why You'll Love Working Here:

Being at Vista means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.

Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees.

Remote First-Culture:

In 2021, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so or believe in office working will deliver the best results. Currently we are enabled to hire remote team members in over 20 US States as well as several countries in Europe: Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.

About Us:

As an e-commerce powerhouse, Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.



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