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Senior CRM Specialist, Global Direct Marketing - Europe remote

Date:  Sep 16, 2022


Company:  Vista

Who We Are:

Vista’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.


We have an exciting opportunity for an expert Global Email & CRM Senior Specialist to join Vistaprint's Global Direct Marketing Team! In this role you will work to develop an automated email trigger campaign strategy to support our Digital Product Line. In the Senior Specialist role, you will be tasked with growing performance of the global program by collaborating with cross functional colleagues in technology, analytics and global market leaders.


What You Will Do:

  • Partner with cross functional collaborators to develop a global strategy to grow email program including action based behavioral based triggers, lifecycle campaigns, champion campaigns and other various drip campaigns to support our Digital line of business
  • Build and implement roadmap and learning agenda to deliver on your strategy including a pipeline of growth driving initiatives to meet business objectives; facilitate alignment on your plans and provide quarterly updates on progress to key business partners
  • Work closely with creative teams to develop emails that deliver value by engaging and inspiring customers
  • Develop, design, run and analyze A/B, multivariate, and customer level tests across offers, creative, mailable file and segmentation
  • Enable profitable targeted campaigns using sophisticated audience segmentation to optimize ROI
  • Closely supervise KPIs and provide regular performance updates across all levels with a focus on story-telling/ drawing conclusions from data and leveraging these insights to optimize program strategy and campaign plans


Your Qualifications:

At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • 3+ years of email marketing, CRM or Lifecycle marketing experience with a bachelor’s degree in marketing, business, economics or related field
  • Strong data analytics skills to identify and deliver insights that will affect channel performance and drive business decisions
  • Experienced in building cross-functional relationships, particularly with technology partners, to deliver use cases to enable behavioral campaigns
  • Strong project management skills and prior experience effectively handling sophisticated programs
  • Excellent communication, time management and prioritization skills


Nice to Have:

  • Experience using 3rd party tools and capabilities to run sophisticated targeted marketing campaigns
  • Experience working in agile or scrum
  • Experience in forecasting and performing analytical analyses tools such as Looker or Google Analytics



Why You'll Love Working Here:

Being at Vista means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.

Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees.


Remote First-Culture:

In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so or believe in-person working will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as many countries in Europe: including Spain, Germany, UK, Czech Republic, Ireland and Switzerland.


About Us:

As an e-commerce powerhouse, Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


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