Product Manager

Vista has made the 2023 AFR Top 10 Best Places to Work for the 2nd year in a row!

Who Is Vista?

As an e-commerce powerhouse, Vista is a dynamic organisation that maintains an exciting, entrepreneurial culture. With founder Robert Keane as CEO, we’ve renewed our focus on empowering and helping small businesses. To do this, we create customer value (and delight) through accessible and innovative technology. We thrive on providing opportunities for exploration, collaboration, innovation and growth – for both our customers and our team. Come join us on our journey together!

About The Role:

We’re a remote-first company.

We want to work with the best people in the world, so we empower you to thrive from locations around the globe. Stay connected to your team while enjoying the flexibility to pursue the life and career you want.

Telling the right stories to the right people at the right time is what we do. Through a cross-functional, multi-disciplinary approach, we create deeper connections with customers and potential customers around the world every day. And whether it’s through social media, web, or good old-fashioned print ads, our Marketing teams know how to get it done.

This role is responsible for developing and driving the portfolio strategy for the Promotional Products, Apparel and Gifts (PPAG) category, ensuring that our products exceed the expectations of the Vista customer. This role will lead the entire PPAG assortment for the Australia, New Zealand & Singapore (ANZS) region, as well as key product globally across the North America, Europe regions. We are looking for an effective communicator with strong strategic and analytical capabilities who can influence and lead a broad set of senior leaders and stakeholders across the ANZS and global product organisation.

What you will be doing:

• Develop and improve the product portfolio strategy for the PPAG category, identifying growth drivers, how Vista can satisfy customers, drive LTV in line with overarching business strategy and attract new customers. A key element of this includes the development and introduction of new products and the lifecycle management of the current PPAG product assortment and experience.
• Obsess over the customer – demonstrate a deep understanding of the category, markets, customers and use cases. This is both current and including potential use cases and growth opportunities for the future and how Vista can lead the market with solutions for key customer use cases. Represent the PPAG and ANZS teams with global stakeholders, ensuring local market customer needs are understood and represented in planning.
• Product and portfolio quality – End-to-end product lifecycle management for the PPAG category including New Product Introductions, optimisation of the assortment based on customer feedback and the proactive retirement of products. Adjusts the portfolio to acquire new customers and retain existing customers - with clear metrics such as loyalty (repeat rate), LTV and market share improvement.
• Drive key demand elements of the product range such as pricing, promotion (GTM strategy), merchandizing, and product experience. Lead the conversation with the functions of VP in ANZS and with global teams to ensure that performance is optimised across all metrics using ratings & reviews, quality scores, commercials.
• Build volume forecast for the portfolio, including NPI, for the purpose of volumes and budget creation. Able to complete a fully phased forecast for all products based on market knowledge and insights around customer behaviour and marketing implications taking a leadership role in the discussions with the supply chain, finance and third parties to minimise out of stocks and optimise efficiencies (including financial e.g. shipping).

You’ll be measured on how well you:

• Drive growth – you’ll have various levers to pull across areas like new product introductions, site, channel, offers, pricing and positioning to achieve our growth goals.
• Delight the customer – Improving on product quality and customer experience.
• Learn, implement & guide – we’re looking to redefine and take our product category to the next level. Fact based learning & experimentation is a must for the role. Provide guidance to more junior team members and our global stakeholders regarding the ANZS market.
• Create engagement – we’ve tasked ourselves with increasing our engagement with our customers using our product and manufacturing expertise to grow our market share and our connection with our customers
• Deliver results – ability to handle multiple complex projects and meet competing deadlines.

What you will bring:

• 5+ years of experience in category management, product management or product marketing.
• Bachelor’s degree in business administration, marketing or similar.
• Customer obsessed, with strong strategic, critical thinking and collaboration skills.
• Experience working in a fast-paced e-commerce environment is a strong plus.
• Proficiency in Excel, including pivot tables. (SQL knowledge is a plus).
• Excellent verbal and written communication and presentation skills.

Why Vista?

At Vista, we are committed to building an inclusive and diverse team that reflects the communities in which we operate. We want people to feel like they belong and can bring their whole selves to work. Our aim is to continue to foster a collaborative environment with a keen focus on innovation, growth and ownership.

Some of our Perks:

• Paid Parental Leave
• Holistic 24/7 Wellbeing support for you and your family
• Focus Fridays / Recharge Fridays
• Birthday leave
• An inclusive way of working through our Vista Behaviours
• An entrepreneurial culture
• Purchased leave
• Focussed time for learning & development
• Flexible ways of working

We’re an inclusive community.

We believe in the unique contributions of everyone within a diverse, global organization. We work together to empower each other, creating a space in which each of us can spark our next great idea.

We’re growing. That means you can too.

We’re becoming the expert design and marketing partner to small businesses, we’re passionate about what we want to achieve. So we leverage our growth to support your ambitions and help you achieve your career goals.

We’re serious about sustainability.

When you join us, you’ll play a role in our commitment to dramatically reduce our environmental footprint. Not only have we eliminated 49,000 tonnes of greenhouse gases since FY17, but we’re also supporting responsible forestry and scaling our use of green technology to further cut our emissions every day

Equal Opportunity Employer

Vista, a Cimpress company, is an Equal Opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.