Lead UX Content Designer, Storefront - US Remote

Date:  Jul 4, 2024


Company:  Vista

Our Team:

Vista is the go-to partner for millions of small businesses who need to promote themselves effectively in the modern age.


With tools that empower brands to create their unique identity and expert design support when they need inspiration, we provide a range of digital and print services at every stage of their journey.


To help customers bring their visions to life, we need UX professionals skilled at crafting the right features and experiences - that’s where you come in.


What we value

User-centred design principles are pivotal to everything we do. Our UX designers are encouraged to:

  • Deliver unparalleled value to customers while delivering on business goals
  • Consider and connect every touch point across the customer journey
  • Bring curiosity and broad thinking to opportunities before narrowing on a solution
  • Be data-driven and run smart experiments to gain insights
  • Challenge project directions and make bold decisions
  • Collaborate across different multi-disciplinary teams and time zones


What you'll do:

Our Storefront domain oversees many pivotal touchpoints in the customer journey including the homepage, search and navigation, product discovery and selection, and deals and cross-sells.


By understanding the needs of Vista teams, customers and internal users, you’ll help enhance all customer-facing workstreams within the domain as well as its connected experiences. You’ll help us achieve objectives by improving our site’s usability, accessibility, intuitiveness and localization.


This is a rare opportunity to influence a hugely ambitious transformation and help shape our content quality for years to come.


Responsibilities include:

  • Observe the current user experience to understand where customers need assistance.
  • Take a hands-on approach at every stage of the design process – from discovery through to design execution and iteration – to bring ideas to life through user flows, wireframes and prototypes.
  • Advocate for using high-frequency, plain language to build conversational experiences and intuitive interfaces
  • Understand and define how Vista's tone changes across different interactions
  • Find opportunities to improve language consistency across end-to-end experiences
  • Partner with data, consumer insights and UX research partners for foundational guidance on product direction and new concept testing
  • Contribute constructively to design reviews and content scripts
  • Define content concepts across various product, service and interaction contexts
  • Demonstrate passion for the craft of writing and build interest and enthusiasm for clear, polished language and messaging across our platforms


The position is remote-first, but we have many collaboration spaces across the globe.


Your Qualifications:

At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.


  • 6+ years’ experience in content design, content strategy or a related field for a tech/retail/consumer brand
  • Strong expertise working with information architecture and content systems, frameworks and patterns
  • Proven ability in developing high-quality scalable experiences
  • Strong experience in producing data-informed, measurable solutions that consider customer insights and test results
  • Aptitude for building strong relationships with design, creative, technical and business partners
  • Excellent spoken and written English
  • Strong experience leading or influencing projects from strategy to execution
  • Solid understanding of accessibility standards and best practices
  • Familiarity working in Figma, Miro, Jira, Trello and other design software


Nice to Have:

  • An understanding of other languages and the typical challenges of localizing content from English
  • A passion for communicating and championing content design across the business
  • Experience with content operations and governance models
  • Experience as a design mentor and/or coach
  • Demonstrate passion for the craft of writing and build interest and enthusiasm for clear, polished language and messaging across our platforms


Why You'll Love Working Here:

There is a lot to love about working at Vista. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.


About Us:

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


Commitment to Diversity, Equity, & Inclusion:

Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.


Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


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