Content & Community Specialist, Brand Marketing - East Coast Remote

Our Team

The North America (NA) Brand Marketing team sits within the North America Marketing team. The NA Brand Marketing team manages partnerships, activations, social media, and brand efforts across both the United States and Canada. Through these efforts, we develop relationships to deliver meaningful content that resonates with the masses and demonstrates VistaPrint’s value. From the simplest social media post to how people take in our highly visible partnerships, we are passionate about bringing a personal touch to the brand and contributing to Vista’s North Star: being the expert design and marketing partner. We’re here to grow and build the VistaPrint brand, reach new audiences, and engage with every NA customer in innovative ways.

As the Content & Community Specialist, NA Brand Marketing you will focus on bringing VistaPrint’s values and strategic objectives to life through our social media channels while helping manage our community of brand ambassadors.

We are looking for an operationally minded contributor who can help support the execution of our social goals, as well as proactively develop new ways to retain our valued ambassadors. This role will be the connective tissue between content and community.

What You Will Do

Social Content Creation & Management (45%):

• Contribute to overarching social media strategy and goals.
• Expand brand presence on social media through community efforts by engaging with customers according to brand tone and voice in a timely manner. Monitor relevant social conversations and identify moments to optimize on
• Identify content opportunities through trends and cultural moments. Constantly think of new ways to bring VistaPrint to the front of social moments
• Edit reels, TikToks, and Threads on VistaPrint owned social channels. Support with calendar creation and own calendar content by posting
• Support in asset management, content creation, and social strategy for events, partnerships, and influencers of all sizes.
• Stay on top of social media related trends and key platform updates
• Work with the creative team by providing feedback on campaign assets to assure they are up to social standards for each platfor
• Ability to brainstorm creative solutions for near or real-time content opportunities.
• Create monthly challenges and content briefs for ambassadors to post regularly to promote the Vista brand
  
  

Community Support (40%):

• Ability to represent the Vista brand with confidence and professionalism, and cultivate a community of like-minded customers, small business owners, & brand fans
• Support member engagement and program retention through relationship management, ongoing ambassador communications & monthly newsletters
• Contribute to program expansion by compiling lists of prospective ambassadors, facilitating an introduction to the Vista brand, and supporting recruitment of a new ambassador class
• Manage our ambassador management tool: meet biweekly with Customer Success team, input monthly challenges, update resources, and support ambassador usage of the tool
• Plan monthly virtual events to encourage engagement of ambassador and creator community, planned around relevant topics

Reporting & Operations (15%):

• Report on social and ambassador program success in reference to Vista brand metrics and KPIs.
• Develop processes and documentation to share learnings with internal stakeholders and cross-functional partners
• Own product ordering and tracking for activations, events, and opportunistic social moments
• Ability to manage multiple cross-functional workstreams and create strong relationships with different stakeholders
• Manage the content calendar for all social platforms including scheduling content.
• Support monthly social analytics reports for all channels and share them with key stakeholders
  
  

Your Qualifications

At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• 1+ years of brand community and social media experience, including: cultivating community around a brand; contributing to social strategy; partaking in activations; calendar management; and campaign management.
• Passion for and awareness of cultural and social trends
• A combination of strong organizational and project management skills coupled with a creative and innovative attitude.
• Passionate about community building and supporting the small business community.
• Technologically savvy, and proficient on social media.
• Exceptional communication skills, including strong grammar and spelling.
• Self-starter attitude and eager for new challenges
• Strong sense of ownership, steadfast curiosity, and a strong bias towards action.
• Strong interpersonal skills; ability to effectively interface externally with social media followers and ambassadors
  
  

Nice to Have

A combination of strong organizational and project management skills coupled with a creative and innovative attitude.

• Use of Sprinklr, TYB, Creator IQ not required, but a plus
• Bachelor’s degree in Marketing, Communications, Business or other related fields
  
  

Why You'll Love Working Here

There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion

VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

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