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Senior Manager, Product Marketing (Consumer) - Remote

Date:  Jun 17, 2022

Boston, MA, US, 02111

Company:  Vista

Who We Are:

Vista’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.


Product Marketing is a global team which excels in bringing a product/platform/service to market. For both key new and existing products, this team is responsible for communicating the product’s value to the market and customers. This includes aspects such as determining product positioning, key messaging, creating Value Propositions, playbooks, tools and assets, GTM strategies and approaches. It also ensures key stakeholders and customers understand the offering and this team develops Marketing activities and initiatives to different audiences in a way that drives key demand and usage. This team also plays a meaningful role ensuring consistencies and coordination of major initiatives across Categories and Countries.


The Consumer category is an important division within the Vista portfolio and represents a significant part of the overall success of the company. Our aspiration within the Consumer category is to bring joy and uniqueness to all of life’s special moments, from a new house to engagement/wedding, to having a baby and that child growing up to graduate from high school or college. Engaging and serving our customers through these life-stages and making their lives easier will allow us to build long-lasting relationships. Let’s help our customers celebrate, share, and cherish all of life’s special moments!


What You Will Do:

Vista has a key strategic initiative to build, nurture, and elevate how we approach Product Marketing today across the business and the value it can deliver. The Senior Product Marketing manager straight line reports into the Product & Solutions Marketing, Central Marketing function, with a dotted matrix line reporting into the Consumer Category General Manager. Product Marketers are dedicated roles which are embedded very deliberately into a specific group to ensure that they become the Marketing voice for a given area by having strong Category and Product expertise and understanding the Category’s vision. They then also act in a Central Marketing capacity, for example, as a liaison between the Category and Central Marketing organizations.

  • Primary responsibility is to communicate the Category and Product’s value to the market and customers.
  • Crafts the overall product / category marketing strategy and plans by partnering closely with Category Portfolio leads across celebrations and gifting.
  • Creates demand for products through effective positioning, messaging, and marketing programs, including creating the customer facing Value Proposition for a Product/Category (works closely with Product Managers to align on overall direction).
  • Creation of Toolboxes & key support 'menus' for product groups and regions to deploy (playbooks, assets, copy, creative, comms etc) – Framework owners and developers – sharing globally as necessary.
  • For key launches / initiatives, builds campaign strategies to attract new prospects and customers – thereafter works with GTM who build, execute and deliver campaigns.
  • Sets the bar across categories for approaches, tools, and content to support a given product/platform/service.
  • Contributes and feeds into Product & Category strategies and initiatives – brings a vital Marketing perspective to those meetings, reviews and decisions – attends biannual reviews.


Your Qualifications:

At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • 5+ years of proven experience in Marketing, ideally Product Marketing related fields.
  • Someone who brings passion & energy to the team.
  • Ability to think analytically and use data to make informed recommendations.
  • Customer-first mentality and foresight for delivering the best end-to-end experience.
  • Degree educated – desirable, not mandatory.


Why You'll Love Working Here:

Being at Vista means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.


Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees.


Remote First-Culture:

In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so or believe in-person working will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as many countries in Europe: including Spain, Germany, UK, Czech Republic, Ireland and Switzerland.


About Us:

As an e-commerce powerhouse, Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.


Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.




Nearest Major Market: Boston

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