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Job Title: Senior Site Merchandising & Project Specialist
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Department: ANZS Marketing
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Location: India Remote
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Mission:
Vista’s Marketing & Site Experience organisation serves, inspires, and delights customers – and helps others in our organisation do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences, and offer the best possible experience for every customer.
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Job Purpose
This role is responsible for the execution of the local merchandising strategy across the ANZS websites, and is a combination of project management, data analytics and team leadership.
You will be responsible for the site calendar and the execution of marketing campaigns, landing page optimisation, data analysis and reporting, providing value-add customer and performance insights, leading a small team, and testing into initiatives to increase overall customer engagement and site conversion to deliver commercial performance.
You will enjoy working with cross-functional teams to deliver a range of initiatives and projects concurrently, with a proven capacity to prioritise and perform time-sensitive tasks coupled with a meticulous eye for detail.
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Key Job Functions
Project Management & Campaigns
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Leading the ANZS MX Ops team in your role as merchandising delivery expert, by using your deep customer insight and analytics expertise to ensure campaigns are engaging customers across all journey touchpoints.
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Managing, coordinating, and executing the briefing of marketing campaigns and landing experiences, to support brand and drive commercial performance.
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Ensuring continuous revision of other regions’ execution of campaigns and testing results to inform and inspire ANZS campaign direction.
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Integrate data, competitor research, previous results and market analysis into briefing and deliver best-practice merchandising experience.
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Working & collaborating closely with ANZS Creative team to ensure campaign execution quality, accuracy, best practice, and delivery to deadline.
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Undertaking internal QA and live QA to ensure accuracy of site content, linking and promotional pricing.
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Working with the eCommerce MX Manager to identify and implement continuous improvements for site merchandising and page performance.
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Supporting and feeding into the on-going evolution of processes to achieve flawless execution of campaigns and optimize operational efficiencies.
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Ensuring that global merchandising best practices are followed and adapted for the ANZS websites and that lines of communication are kept open between the ANZS Ops & Global teams to ensure productive collaboration.
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Partnering with Global MX Ops to stay up to date with CMS updates, new site product releases and champion ANZS tickets in backlog.
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Develop and maintaining collaborative relationships with all stakeholders (local, global and cross-functional) while bringing your strong technical knowledge to ensure the successful delivery of projects and delivering exceptional experiences.
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Execution of campaigns and initiatives on site as required.
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Special projects as required.
Team Leadership & Management
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Lead and manage a team of two, assigning tasks based on bandwidth and ensuring deadlines are met.
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Mentor, coach, and support their professional development in a remote working environment.
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Conduct bi-annual performance reviews in collaboration with MX Manager.
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Responsible for onboarding & training new team members with support from Global MX Ops & MX Manager.
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Responsible for covering direct reports when they are on leave to ensure campaign and site initiative deadlines are met.
Reporting & Analytics
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Own the weekly, monthly, and quarterly site & campaign reporting to support internal meetings.
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Extract, manipulate and translate data into reports and further derive insights from the numbers.
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Analyse and understand customer behaviour, segments, patterns, and journeys to inform future MX decision-making.
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Undertake ad hoc reporting for the purposes of evaluating performance and driving actionable insights & optimisations that increase customer engagement and conversion metrics.
Testing and Experimentation
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Working with the eCommerce manager to develop and deliver the testing roadmap and calendar for MX.
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Writing learning agendas, monitoring tests-in-progress and work with the DNA team on the analysis for all MX testing and optimisation initiatives.
Troubleshooting
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Management of daily MX triage, ticketing, escalation, and resolution of CMS & site technical issues.
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Championing the ticketing and follow up of any authoring bugs, tooling limitations, efficiency optimisation, and roadblock tickets with Global stakeholders.
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Escalation of pricing errors on site with the Pricing Ops team for prioritized resolution.
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Experience
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3+ years’ experience in a project management role.
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Proven experience in coordinating and managing projects.
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2+ years working in an eCommerce role; ecommerce merchandising, online content and delivering online campaigns.
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Experience working in a fast-paced, agile eCommerce environment with strong commercial targets.
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Experience managing a team of direct-reports.
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Proven experience working with CMS platforms (Contentful, highly regarded), JIRA and Confluence is required.
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Track record of working with clients and internal stakeholders at all levels.
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Experience in technical infrastructure and analytics.
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Strong influencing, collaboration, and stakeholder management skills.
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Relevant tertiary qualification in related field.
Technical Skills
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Proficient in JIRA and ticket management.
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Strong analytical and critical thinking skills, with proficiency in Google Analytics.
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Strong problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for optimisations.
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Strong technical skills with a proven ability to translate and document stakeholder needs into business and solution requirements.
Desirable Skills/ Experience
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Knowledge of the Australian New Zealand & Singapore Markets.
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Experience working in B2B or B2C digital is an advantage.
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Experience working with agile principles and methodologies.
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Experience across large organisation matrix structures with central resources and regional targets.
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Advantageous to have worked with bespoke, design-centric or personalised physical products.
Ways of Working Expectations
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Attend all meetings with your camera on.
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Mandatory working during cross-over hours, starting at 8 am to 12:30 pm IST. Afternoon hours are flexible, while still ensuring you complete a minimum of 8 hours per day.
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Ensure your working-from-home set up is a quiet environment without distractions and have a strong internet connection.
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Discuss annual leave requests with eCommerce Manager at least 5 business days prior to requested leave dates.
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