Marketing Specialist

Date:  Jul 9, 2024
Location: 

Bengaluru, KA, IN, 560092

Company:  Vista

Job Title: Marketing Specialist | Go to Market (GTM) – ANZS Country team

Department:  Marketing

 

Reports to:  Marketing Manager | Go to Market – ANZS Country team

Location: Remote (based in India)

 

ANZS Mission: Vista’s Marketing & Site Experience organisation serves, inspires, and delights customers – and helps others in our organisation do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers’ needs, and we strive to exceed their expectations. Touching every element of the business, we’re here to grow and build the Vista brand, reach new audiences, and offer the best possible experience for every customer.

 

Job Purpose

The Marketing Specialist | Go to Market contributes to business customer and financial targets, and long terms goals by supporting the execution of the go to market strategy in the ANZS countries.

 

They take charge of the end-to-end executional process, ensuring deadlines are hit in time and all documentation is clear, up to date and organized. They produce campaign briefs containing important information about the activity we push to market to inform creative, site and channel partners. They ensure supporting teams are up to date on the promotional activity. They track competitor’s promotional activity and report on campaign performance support continuous campaign improvement.

 

Responsibilities

  • Partner with the Marketing Manager | Go to Market on the promotional planning and execution process and ensure deadlines are hit in time.

  • Understand GTM strategy and promotional plans to produce accurate campaign briefs containing important information covering goals, messaging, use cases, products, offers/discounts, and execution expectations to be leveraged by partners in Creative, Site and Channels Teams.

  • Calendar/campaign localization at country level, including new product activation in site and channels.

  • Ensure campaign execution is aligned with Site MX and Channels.

  • Contribute to the development of 12-month promotional plan, and quarterly concept and planning activity and customer calendars.

  • Liaise with operational teams and handle ad-hoc queries to ensure campaigns and promotions run smoothly.

  • Campaign QA process.

  • Ensure GTM documentation (marketing calendars, briefing documents, competitive tracking, process documentation) is accurate and up to date. Socialize it with key teams/stakeholders across the business.

  • Produce weekly reports analysing the success of promotional activity. Monthly reporting at campaign level to support business review cycle.

  • Understand campaign KPIs, identify gaps and opportunities to drive promotional optimisation.

  • Projects as required.
     

    Essential Experience /Training 

    • Minimum 1-2 years’ experience in Marketing, Digital Marketing or Campaign Management.

    • Bachelor’s degree in Marketing, Digital Marketing, Social Media, Advertising, or other related fields.

    • Ability to work autonomously, as a part of a team, and work effectively with different levels of the organization.

    • Excellent time management skills and be able to multitask.

    • Experience in writing strong cross channel creative & campaign briefs.

     

    Technical skills

    • Ability to think strategically and analytically to ensure successful campaign execution.

    • Proficiency in MS Office, Excel, Word, PowerPoint as well as Google Workspace

    • Excellent verbal and written communication skills.

     

    Desirable Skills/ Experience

    • Experience working in a fast-paced e-commerce environment with ambitious commercial targets.

    • Prior experience working in Campaign Management is highly regarded.

    • Experience in campaign reporting and analysis.

    • Demonstrate an understanding of the role of price and promotional activity in marketing activity.

     

    Key Attributes

    • Self-starter and a bias towards action with ability to juggle multiple projects at once.

    • Outstanding collaborator who can follow processes, communicate, and influence other stakeholders to contribute to a common goal.

    • Enthusiastic about collaborating, brainstorming, and thinking creatively for ‘out-of-the-box’ solutions.

    • Problem solver. Able to interpret business challenges, recommend best practices and decision making to improve processes/performance and impact business results.

    • Positive approach and can-do attitude invigorated by challenge and fast paces.

    • Open to feedback from multiple perspectives and able to shift focus when needed.

    • Customer obsessed focused on exceeding both customer and Vistaprint objectives.

    • Agile and flexible with the ability to shift thinking and activity as needed to deliver business requirements. 

    • Aligned with our Vista behaviours: 

      • Obsess over our customer & creators 

      • Act like and owner 

      • Be bold 

      • Be data—driven

      • Constructively debate as trusting colleagues 

      • Deliver amazing results together 

      • Find, grow & support great people and finally 

      • Relentlessly learn and improve

     

    Ways of Working Expectations
    • Attend all meetings with your camera on.
    • Mandatory working during cross-over hours, starting at 8am to 12:30pm IST. Afternoon hours are flexible, while still
    ensuring you complete a minimum of 8 hours per day.
    • Ensure your working from home set up is a quiet environment without distractions and have a strong internet
    connection.
    • Discuss annual leave requests with eCommerce Manager at least 5 business days prior to requested leave dates.

     

    OHS Responsibilities

    • Adhere to all OHS policies and procedures

    • Take reasonable care of themselves and others who may be affected by their actions

    • Report all hazards, accidents, and incidents immediately to respective Team Leaders.

    • Ensure that personal protective clothing and equipment is worn and used to perform the job safely.


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