Senior Paid Search Specialist - Tunis, Remote

About BuildASign

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 400 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

Position Overview

We are seeking a data-driven, highly analytical Sr. Paid Search Specialist to help lead the strategy, execution, and optimization of our paid search engine marketing campaigns across multiple platforms (e.g., Google Ads, Microsoft Ads). In this role, you will serve as a strategic lead who transforms raw search metrics into meaningful recommendations that directly impact BuildASign’s profitability and growth trajectory.  

You will play a key role in planning, managing, and improving campaigns that drive both volume and profitability, from keyword research and ad copy to bidding, budget allocation, landing page alignment, tracking, and reporting. While day-to-day manual and platform-based account optimization is foundational, you will also have the opportunity to help scale our campaign infrastructure by exploring, adopting, and leveraging AI tools, workflow automation systems, and custom scripts to maximize operational efficiency across our portfolio of brands. 

Key Responsibilities

• Campaign Management & Strategy: Plan, set up, execute, monitor, and optimize paid search campaigns (Google Search, Shopping, Performance Max, Microsoft Ads, etc.) to drive volume and profitability.

• Data-Driven Decisions & Analytics: Regularly analyze complex datasets to identify performance trends and provide actionable recommendations. Setup, maintain, and analyze campaign tracking (conversion tracking, attribution modeling, setting up/troubleshooting tags, pixels, etc.).

• Continuous Optimization & A/B Testing: Run A/B and multivariate experiments (ad copy, landing pages, targeting) to continuously improve performance. Collaborate on testing automated protocols to optimize winning variations based on statistical significance.

• Data & Feed Management: Manage and structure product data feeds for Google Shopping and Performance Max campaigns, utilizing automated platform rules, custom scripts, or feed solutions to optimize performance.

• Campaign Innovation & AI Integration: Explore and utilize Generative AI tools (e.g., ChatGPT, Claude, Gemini) to streamline keyword research, generate highly converting ad copy variations, and scale campaign components efficiently.

• Workflow & Process Automation: Partner with technical teams or utilize tools to design and maintain automated workflows (e.g., via Google Ads automated rules, custom scripts, or tools like Make/Zapier) that connect platform metrics to internal reporting tools.

• Performance Monitoring & Alerting: Help develop reporting solutions and real-time alert systems to monitor campaign health, ROAS thresholds, and sudden performance fluctuations.

• Cross-Functional Collaboration: Collaborate closely with creative for ad assets, web/product for landing page experience, and analytics/BI teams for reporting and data warehouse synergy.

Qualifications & Skills

Required:

• Bachelor’s degree (Marketing, Business, Communications, or related field) or equivalent experience.

• 3–5 years of experience in Paid Search, with a proven track record of translating complex datasets into high-impact performance optimizations.

• Strong analytical skills; complete command and mastery of Paid Search fundamentals, including automated bidding strategies, account health management, conversion tracking, attribution modeling, and platform tags/pixels.

• High level of comfort working with data interfaces and tools like Google Analytics 4 (GA4), Excel, or Google Sheets.

• Autonomy in problem-solving, with a strong ability to break down larger business objectives into smaller, actionable milestones.

• Keen attention to detail and a self-starter attitude; able to work independently and manage priorities across multiple brands and campaigns.

Nice to Have / Differentiators:

• Workflow Automation Tools: Experience building or utilizing multi-step automation workflows using technical systems like n8n, Make, or Zapier.

• AI Tool Competency: Deep understanding of how to prompt and leverage Large Language Models (LLMs) or marketing APIs to scale asset creation and analyze data.

• Advanced Data Management: Familiarity with SQL, Google BigQuery, or cloud functions (AWS, Google Cloud) for analyzing large performance datasets.

• Scale Experience: Prior experience managing large-scale campaigns (higher ad spend, higher SKU counts, or complex geo/market segments) and e-commerce feed management.

• Scripting & Coding: Familiarity or hands-on experience writing, modifying, and troubleshooting custom Google Ads Scripts (JavaScript) or using basic Python for data manipulation.

Performance Metrics & Expectations

• Target ROI or ROAS thresholds for paid search campaigns.

• Cost per acquisition (CPA) goals.

• Growth in conversion volume while maintaining or improving efficiency.

• Campaign quality metrics: click-through rate (CTR), Quality Score / ad relevance, and ad copy performance.

• Accurate, timely, and automated reporting and performance alerts.

Reporting & Team Structure

• Reports to: Director of Paid Search.

• Works closely with: Creative, Product Marketing, Content / SEO, Web / UX, and Analytics/BI teams.