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Senior Paid Search Specialist (SEM) - Europe Remote

Date:  Jun 17, 2022
Location: 

ES

Company:  Vista

Who We Are:

 

Our Paid Search team is part of Vista’s Data and Analytics organization, where we are on the forefront of leveraging data and automation to maximize profit at desirable return on ad spend (ROAS) targets. Our team is spread across the globe and is loaded with talent, with team members in Boston, Barcelona, Tunis, Mumbai and Sydney. We function as a centralized team, with some of our team members embedded within cross functional teams (CFTs), and others serving central roles which impact all CFTs. Your role will be focused on managing paid search for a group of our European markets). Search and Shopping are a crucial component in Vistaprint’s success, and we’re uniquely positioned to give our customers what they want, when they want it, leveraging our scale to deliver incredible customer experiences.

Vista’s Data and Analytics (DnA) organization is working to make our company one of the world’s most well-known and successful data-driven companies. The cross-functional team includes product owners, analysts, technologists, data engineers and more – all focused on providing Vista with information and tools we can use to deliver jaw-dropping customer value. DnA team members are empowered to learn new skills, communicate openly and be active problem-solvers. Find out more at https://vista.io/

 

What You Will Do:

 

  • Growing the business. We’re unique in Paid Search. We have access to a lot of data. It’s a demand-driven channel. You’ll work cross-functionally to unlock insights about customer behavior for other teams, and you’ll continue to leverage this data to grow not just Paid Search but also the business..
  • Operating in real partnership with the business. Working closely with your colleagues, not just on the Paid Search team, but also in other areas of the business to solve problems together, innovate, and turn ideas into reality. You will collaborate with wider marketing channels, product teams and decision makers
  • Optimizing and testing. Apply your understanding of the competitive landscape, our customers’ needs, and current campaign performance to test new ideas for growing profit and ROAS of our campaigns.
  • Data-driven decisions. You manipulate with brio the main key performance indicators, have a problem solving and analytical proficiency and can make data-based decisions.
  • Reporting on your country and channel performance. You’ll be recapping the daily and year over year performance for the Paid Search channel with particular focus on the Southern European campaigns under your ownership.
  • Shopping Ads growth. We have an incredible amount of opportunity in Google and Bing shopping and a large backlog of amazing ideas you will help implement.

 

Your Qualifications:

 

At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • 3+ years' experience in managing Search and Shopping campaigns.
  • Complete command and mastery of Paid Search and Shopping Ads, including understanding of automated bidding, mastery of campaign and keyword management and understand the major components of good account architecture and account health.
  • Strong and willing team player, who isn’t afraid to help others succeed in addition to achieving their own success.
  • Proficiency in Excel. You’re very comfortable using Excel
  • Autonomy in problem solving, breaking down larger problems and tasks into smaller increments of work to make progress more quickly. You enjoy taking on complex problems and using your data analysis skills and business acumen to identify solutions that will help our business grow.
  • Is comfortable multi-tasking. You enjoy and can handle multiple projects at once. You deliver on timelines, set expectations with key stakeholders in your projects, and are comfortable solving complex business tasks.

 

Nice to Have:

 

  • Google Ads certification
  • Looker proficiency
  • Fluent in Spanish and/or Italian

 

Why You'll Love Working Here:

 

Being at Vista means that you don’t see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey – and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we’re capable of. Some might call that a challenge; we just call it another great day at work.

Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista’s CEO, Robert Keane, was recently honored with Comparably’s Best CEOs award, listing him among the top CEOs according to employees.

 

Remote First-Culture:

 

In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so or believe in-person working will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as many countries in Europe: including Spain, Germany, UK, Czech Republic, Ireland and Switzerland.

 

About Us:

 

As an e-commerce powerhouse, Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

 

Equal Opportunity Employer:

 

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


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